A Daycare Owner’s Definitive Guide to Social Media

Social media has always been a great way for people to stay connected and it also proves true and effective when it comes to daycare centers as well.

Why use social media?

Using social media to promote your daycare center nurtures the existing relationships you have with current parents and also encourages them to refer your services to friends and relatives.

Additionally, sharing more information about your services and behind the scenes footage of what happens at your day care center helps build brand awareness and generate leads. These leads turn into potential new prospects that might eventually convert to new long-lasting customers. 

 

How to make the most of social media for your business?

Select platforms & create accounts

The very first step is to select the platforms to use. Given the number of platforms available today, that might seem like an overwhelming task but the idea is to decide who your target audience is, where they spend time on the internet, and what type of content they are interested in. For day care centers, parents and potential customers will most likely be interested in groups with other parents, and visual content so the best place to start is Facebook and Instagram.

Make sure all your accounts are up to date

Once you’ve selected the platforms to use, you need to set up your accounts. Upload a bio, profile picture, description of your services, name, address, and operating hours. Make sure all your information is correct and consistent across all platforms. 

Break into your new accounts by populating the pages with several pieces of content. This will show viewers that you are an existing business as opposed to the new kid on the block. If you’re aiming to seem more credible, you can never go wrong with sharing certificates and licenses that you’ve earned. 

Determine types of content & post frequently 

Avoid creating accounts and neglecting them and make sure to post consistently so viewers can see that your business is open, operational, and actually accepting customers. A great way to show your expertise is by requesting reviews from current parents. Word of mouth is powerful and parents need a little push when it comes to their children.

Several types of content you can share on your social media accounts include

  • Educational posts, such as informative tips and how to’s about childcare, parenting, learning, reading, writing, peer pressure, bullying, and more.
  • Fun and entertaining posts like trivia, puzzles, memes, bloopers, and animated content
  • Behind the scenes posts of children learning and playing at the center, given the parents’ approval first

Community Management

Offering an excellent customer experience doesn’t stop offline. It’s just as important online to respond to inquiries as soon as possible because sometimes parents turn to social media to leave feedback or ask questions.

 

Going beyond social media

A website is an owned channel that’s important for any serious business owner to have. On it, you can showcase your expertise by offering resources, and sharing and creating blogs and industry news. Increase your search engine ranking by perfecting your website’s content and creating it specific to your niche. You’d be surprised how many potential customers can find your business listing through a simple Google search.

If you are not online these days, you are definitely missing out on sharing news and updates with your current audience and potential new customers. Now is the time to start growing your online presence and reaching out to them.